Solsidan is the most-viewed swedish tv-series of the last decade. The show is about four friends who all live in Solsidan, a small and posh part of Saltsjöbaden outside of Stockholm. Together, and on their own, they struggle with various problems related to relationships, parenthood, career and housing. All which interferes with their every-day life.

Together with art director Joakim Söderqvist, the team at Pin Studio came up with creative ideas for the season’s key visuals. It focuses on the main characters and their ideal personas; who they really want to be.

The shoot was accomplished on a sunny summer day at the show’s well-known home where the characters Mickan and Fredde live. The production resulted in many great photos, and after some excellent post-production, the entire campaign was finally launched in all over Sweden – both digital and printed.

Year
2021

Client
TV4

Collaborators
Art director: Joakim Söderqvist
Photographer: Mattias Andersson
Retouch: Niklas Axelsson

Deliverables
Key visual campaign
Press photos
Social media content