Motherbrain, EQT
Product Video
EQT’s cutting-edge innovation Motherbrain transforms digital processes in the private equity sector by leveraging big data and machine learning to give EQT a unique competitive edge in the market.
EQT came to us when they wanted to produce an explainer video for Motherbrain. After an in-depth workshop together, we started working on design and storytelling-scriptwriting in parallel. Even the name – Motherbrain – really inspired our creative team on multiple levels!
Year
2022
Client
EQT
Collaborators
Art direction & animation: Lage Lind
Deliverables
Film
Social media content
One of the challenges with explainer videos that describe a complex product or service is to keep them sufficiently short and to the point.
As we know, people’s attention spans for this type of content can be quite limited. In terms of content, we always try to strike a balance between being informative and entertaining, which of course also needs to be packaged in a visually appealing way.
We created an inviting animated world where the story of EQT’s Motherbrain really comes to life. And what’s more, we managed to keep the story to just the right length... see for yourself!