As growing numbers of consumers strive to make their lifestyles more sustainable, and as awareness grows about the impact of food on our health and the environment, Axfood sees its mission to inspire and make it easy for customers to make more informed and conscious choices.

The marketing team at Axfood were just starting to formulate the brand's new mission when they contacted us. After initial meetings to gain valuable insights, our mission was to transform updated brand work into a concept for film and still images. The film script we developed clearly conveys Axfood’s new values and captures the storytelling in the brand.