Svegro
Lifestyle Campaign
The fact that fresh green herbs are both tasty and healthy is something we are well aware of. However, that they are also aesthetically pleasing and look cool may not be as as obvious. The opportunity to position Svegro as a modern lifestyle brand, similar to those in fashion and retail, was something exciting. Our goal was to find a bold expression and a look that stands out in the category, without compromising Svegro’s core brand values.
Year
2024
Client
Svegro
Collaborators
DOP: Truls Hellekant
Photographer: Johan Strindberg
PA: Kerstin Olsson
Stylist/MUA: Amanda M’Balire
Editor: Truls Hellekant
Motion design: Ola Angelman
Deliverables
Creative concept
Art direction
Social media content
The project that was launched eventually led to the creative concept: Svegro Lifestyle. When we presented our initial mood boards and scripts, we immediately felt that we were onto something interesting. A concept that could positively challenge the brand and reach new target audiences. With an expressive cast and styling we produced several films and still images in a one-day shoot.
The result was exactly as relaxed and modern as we had hoped. With this concept, we have positioned Svegro as a lifestyle brand in green food.
