Ondskan, TV4

Keyart Campaign

Ondskan is a Swedish drama series from 2023, based on Jan Guillou's successful novel about young Erik Ponti and his troubled years at the Stjernsberg boarding school in the late 1950s.

Year
2023

Client
TV4

Deliverables
Key visual campaign
DOOH
Images
Film
Social media content

Collaborators
Art Director: Tim Scheibel & Martin Bartholf
Photographer: Mattias Andersson
Retouch: Niklas Axelsson
Motion Design: Robin Sällström

During two intensive spring days in Vilnius, we produced this campaign together with our friends Bartholf & Scheibel. The beautiful settings, costumes, and the fantastic cast created the best conditions for capturing expressive and visually appealing images and films. We left Vilnius more than satisfied with hard drives full of fantastic content. Extensive post-production resulted in a large number of outputs for a comprehensive national campaign across various channels. We are very happy and proud that we got to be a part of creating a campaign for this true classic in a new intrepretation.

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