Beck, TV4

Keyart Campaign

Nordic noir, or Scandi noir, characterizes a genre of crime fiction primarily narrated from a law enforcement perspective and unfolding in the landscapes of Scandinavia or Nordic nations. The initial cinematic adaptation of Sjöwall-Wahlöö's novels featuring Police Commissioner Martin Beck surfaced as early as 1967. In this contemporary rendition, the lead role is skillfully portrayed by the immensely popular Swedish actor Peter Haber.

Year
2023

Client
TV4

Deliverables
Key visual campaign
DOOH
Images
Film
Social media content

Collaborators
Art Director: Joakim Söderqvist
Photographer: Mattias Andersson
Retouch: Niklas Axelsson
Motion Design: Robin Sällström

For a series of four films, we generated key art, press images, and moving content. The core concept driving the campaign focused on eliciting intense emotions, with a deliberate effort to penetrate the characters' inner workings through close-up shots capturing powerful emotional expressions. In an extensive studio session with the main characters, we captured both photographs and footage, forming the basis for a diverse array of materials distributed across various channels. It was an esteemed and enjoyable endeavor to contribute to a campaign commemorating such a timeless segment of Swedish film history.

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